At Carden Telecoms, we provide dependable telecoms services to UK-based companies. But how have we scaled, how do we promote our telecoms packages, and how do we draw in new customers? In this blog, we explore our marketing approach.
Our Website
Every company requires a web presence. Particularly if your company, like ours, is in the business technology sector. In the last few years, our website has through a lot of modifications, but thanks to the work of some great web developers and graphic designers, it now reflects the calibre of the telecoms services we offer.
However, in addition to listing our business telecoms services, our website also includes product overviews, blogs, tutorials, and more.
Word Of Mouth
The finest marketing strategy for any company is always word of mouth, and the business telecoms sector is no different. More than half of our new clients come to us as a result of client referrals.
Business owners and decision-makers frequently communicate with one another. As a result, people are more likely to tell others about our service when they are pleased with it.
Landing Pages
While a website is crucial for outlining all the details about a company and its services, you occasionally need something more attention-grabbing to draw in new clients.
Think of a landing page as a digital pamphlet. Rather than the company’s homepage, when you click on an advert online you are frequently sent to a landing page.
A landing page just needs to concentrate on one product, offer, or location, as opposed to a full website which needs to cover all facets of your organisation. For instance, at Carden Telecoms we have several landing pages covering different locations and services.
Your online marketing might be far more effective if your landing page is relevant to the user and well-designed. Landing page-based ad campaigns generally perform far better than those that do not.
Here are some of the landing pages we’ve created to target audiences searching for different telecoms services and products we provide.
General Telecoms Services landing pages:
https://www.cardentelecoms.co.uk/telecoms-telephony-provider
https://www.cardentelecoms.co.uk/telecoms-services-provider
VoIP landing pages:
https://www.cardentelecoms.co.uk/voip-provider
https://www.cardentelecoms.co.uk/voip-service-provider
https://www.cardentelecoms.co.uk/voip-services-provider
3CX landing page:
https://www.cardentelecoms.co.uk/voip-service-provider-3cx
Gamma Horizon landing page:
https://www.cardentelecoms.co.uk/voip-services-provider-gamma-horizon
Lead Magnets
A lead magnet is a piece of content used to draw in new clients and collect contact information. potential customers are happy to give their contact details in return for information or entertainment. Creating qualified leads and establishing oneself as a reliable source of information are the main goals of a lead magnet. By giving potential customers something of value to them, you are taking the first step in developing a mutually beneficial relationship with them.
SEO
Our website needed to be optimised for search engines for a user to ever locate it amid the dozens of business telecoms providers operating in the UK.
Our website is routinely updated with fresh information in the form of blogs like this. We also made sure our website works just as well whether you are viewing it on mobile or desktop. To make the site easier for users to navigate and to send the right signals to search engines, we also make sure to add high-volume search phrases on each of our pages.
PPC Ads
When a prospective customer is actively searching for the kinds of services we offer, that is the ideal time for us to put ourselves in front of them. This is why we bid for our ads to be placed next to relevant searches on Google.
Online advertisements have helped increase website traffic, but they cannot bring in customers on their own. For us to turn that search interest into new customers, we still need an attractive website and a committed sales team.
Blogs
Our website’s blog features news and articles that we publish each month. This enables us to market our company in many ways. Firstly, it allows us to cover certain services or technologies in far more depth than would be possible on a landing page or advert. Search engines also tend to favour websites which regularly update with new, high-quality content.
With in-depth guides on the software and hardware we supply, our articles give real benefit to our customers and do more than simply try to sell to them. Every blog also has a contact form for the reader to get in touch if they have questions or want to learn more about our business.
Social Media:
The majority of people’s time online is spent on social media. This is why at Carden Telecoms we make sure to have an active presence on all four of the main social media sites:
Carden Telecoms Facebook
Carden Telecoms Instagram
Carden Telecoms LinkedIn
Carden Telecoms Twitter
In addition to helping us attract new consumers, having a social media presence shows potential clients that we are a legitimate company. This is known as “social proof”.
Tracking
Monitoring outcomes in real-time is an essential component of any campaign and is part of what sets internet marketing apart from offline marketing. We can precisely track how our audience interacts with our website, our advertisements, and our social media accounts thanks to tools like Google Analytics and Microsoft Clarity.
We can even watch anonymised videos of each user’s visit to our website to observe exactly how they engage with it, what functions well and what doesn’t, and what catches their attention.
Conversion monitoring, a crucial component of digital marketing, assists us in gauging the effectiveness of our advertising efforts by keeping track of how people interact with our online adverts and our websites.
Conversion monitoring makes it possible to measure the success of their initiatives precisely (and in real-time), in contrast to traditional marketing campaigns, which are frequently difficult to track. We may assess the success of our marketing campaigns by monitoring the number of individuals who perform a certain action on our website, such as completing a contact form, scheduling a call, or subscribing to a newsletter.
Need Some Help Marketing Your Own Business? Speak To Our Friends At Carden Digital!
Our partners at Carden Digital are in charge of all of our marketing. Originally, this was our internal marketing team, but over the past few years, we’ve grown it into a full-fledged firm that provides digital marketing services to companies all across the UK.
They have assisted other businesses in utilising the potential of social media, SEO, and online advertisements to gain new clients. Speak to our staff if you require telecoms assistance, but contact Carden Digital if you require assistance marketing your business.
