man using laptop for business video call with 4 other participants on screen

Unified Communications: Why They Are Important For Your Business

An increasing number of businesses are moving towards a unified communications environment. If you’ve been researching enterprise telecoms solutions for your business, you’ve probably come across the term “unified communications” – but what does it refer to and why is it important for a modern business?

What Are Unified Communications?

When multiple communication methods are integrated into a single platform, this is referred to as unified communications. This would normally include communications methods like voice calls and instant messaging. By combining these communications, as well as vital data like customer contact information, into a single platform with a shared interface, you can better track conversations with customers across different communication methods and as such, provide better customer service. 

Businesses are rapidly integrating unified and mobile-friendly software solutions as the world becomes more connected and more reliant on technology. As greater numbers of employees are encouraged to bring their own devices, Unified Communications benefits like being able to have a single phone number for all devices can boost productivity, reduce confusion and remove the need for team members to carry multiple devices with them when away from the office.
Is Unified Communications The Same Thing As VoIP?
VoIP refers specifically to the technology which converts analogue audio signals into digital data that can then be sent via the internet. Unified communications platforms often include VoIP, but usually also include services like screen sharing, instant messaging and video calls.

What Are The Benefits Of Unified Communications Solutions? 

  • Track conversations across different types of communication 
    Unified communications allow you to track and continue conversations with customers across various platforms. For example, a customer may start by calling you, but you might continue that conversation later using instant messaging, then perhaps jump on a video call with them to demonstrate a product through screen sharing. With unified communications, all of this can be performed through a single interface, keeping track of the entire conversation in one continuous chain rather than spread across several platforms.
  • Increased mobility and ease of use for remote workers  
    Employees can communicate with customers, or each other, from anywhere, allowing them to make better use of their time, such as when commuting between meetings. By having a unified communications app on their existing mobile phone, they no longer need to carry a separate business mobile with them. Many of these unified communication platforms allow their users to easily indicate their availability, with an ‘active’, ‘busy’ or ‘offline’ state. 
  • Increase collaboration between workers 
    One of the main blocks to effective collaboration between co-workers is the lack of effective communication. Unified communications platforms such as Microsoft Teams allow your team members to create specific channels for different topicsThey can then discuss ideas, make suggestions, and share files and links. This eliminates the need to use additional unofficial channels like WhatsApp for collaboration.
  • Integrate your communications with other business software & tools 
    Unified communications platforms like Microsoft Teams or Horizon can integrate with your existing office applications like Microsoft 365, Zoho, or Salesforce. This makes it easier to access the files and features of other enterprise software from within your unified communications platform.

Carden Telecoms Can Provide Unified Communications Solutions To Your Business

If you’re interested in learning more about unified communications and how they can provide a boost to your collaboration efforts while helping you deliver an improved customer service experience – speak to Carden Telecoms’ team today.

Author: Dave King

Dave King is the Co-Founder and Director of Carden Telecoms and the wider Carden IT Group. Dave is experienced in business telecoms with a focus on cloud telephony and connectivity services.